← 
CASE STUDY 01 · RETIREMENT LIVING
←
CASE STUDY 01 · RETIREMENT LIVING
We designed and built all six kinHome products from a blank page: the brand, the design system, the CRM, the portals, the native app and the AI pipeline behind it. No templates, no white-label anything. This page is a tour of the work.
Off-the-plan retirement living has its own rhythm: long relationships, family decisions, village tours, and a commitment stage that is an EOI or deposit, not a checkout button. Generic CRMs kept forcing the team into someone else's sales process.
So we built the whole thing around theirs: from the first enquiry, through call notes written by AI, to the day the resident gets their keys, and every operational job after.
Leads, pipeline, tasks and reporting shaped to village sales, with AI call intelligence baked in.
A buyer portal that walks families from enquiry to move-in with documents and milestones.
The resident app: news, events, requests and community life in one friendly place.
Operations for the village team: maintenance, compliance and unit turnover.
Every call transcribed, summarised and filed against the right lead, automatically.
Web-to-lead capture tuned for retirement living questions, not generic contact forms.
Every sales call transcribed, summarised, scored and filed against the right lead with zero clicks.
Stages modelled on how villages actually sell, ending in EOI/Deposit, because that is the real commitment step.
Admins, consultants and managers each open a different overview, driven by one metrics engine.
The Journey portal walks families from enquiry to keys with documents, steps and their consultant one tap away.
Duplicate leads found, compared side by side and merged without losing a single call note.
A single type family and shared components, with a signature accent per product. Built by us, owned by them.
Pipeline by stage, tasks due, and every new lead across the villages. The commitment stage is EOI/Deposit, because that is how off-the-plan actually works.
Calls summarised by AI, notes, documents and the next task, all on one record. Nothing lives in someone's head or a paper diary.
A warm, simple portal for buyers and their families: milestones, documents and a direct line to their consultant.
Tell us how your business actually works. We will build the system that fits it, and hand you the keys.
Start your build