The whole company, on one screen.

DELIVERED SaaS web app Six analytics dashboards

Varsal is a business metrics platform taken from idea to working product: accounts, onboarding, billing and six analytics modules covering financial, banking, funnel, marketing, product and health metrics. Built fast, built properly, built to be owned.

CLIENTVarsal

TYPESaaS analytics platform

MODULESSix, one data layer

TIMELINEIdea to product, fast

WHAT A BUILD LIKE THIS USUALLY COSTS$60,000+

→

AS A YOURS BUILDUnder $20k. Once.

01 · THE BRIEF

Metrics lived in seventeen tabs and nobody trusted any of them.

Every founder knows the ritual: the monthly scramble through the accounting export, the bank feed, the analytics tool and a spreadsheet named final_v3_ACTUAL.xlsx. The numbers never quite agree, and the question "how are we actually doing?" takes a weekend to answer.

Varsal's answer is one platform where the funnel, the bank balance and the burn rate share a single source of truth.

02 · WHAT WE BUILT

Six modules, one custom data layer.

Auth, billing, onboarding and upgrade flows, then six analytics modules on a shared data layer we designed from scratch. The charts, the funnel engine and the reconciliation logic are all custom code, not an embedded BI tool.

Financial

MRR, burn and runway with month-on-month movement.

Banking

Live cash position across accounts, reconciled daily.

Funnel

Visitor to paying customer, with drop-off reasons attached.

Marketing

Channel performance tied to actual revenue, not clicks.

Product

Activation, retention and the features that drive both.

Health

One score that says whether the business is fine or on fire.

03 · STRAIGHT FROM THE BUILD

Screens we designed and shipped.

OVERVIEW

Monday morning in one glance.

MRR, customers, burn and runway, with revenue and cash position beneath. The weekend spreadsheet ritual, retired.

app.varsal.app

Varsal overview dashboard with fictional data

FUNNEL

Where the customers actually come from.

Five stages, real conversion rates, and drop-off reasons that tell you what to fix next, not just what happened.

app.varsal.app/funnel

Varsal funnel analytics with fictional data

04 · THE RESULT

Analytics modules on one shared data layer

Source of truth, from bank feed to funnel

Spreadsheets named final_v3_ACTUAL.xlsx

>_ BUILT BY YOURS

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MORE WORK: KINHOME SEQ TREE EXPERTS PERPETUATE