kinHome
[ The situation ]
A retirement-living operator managing village sales. Enquiries, tours, EOIs and settlements. Across spreadsheets and generic CRM tools that don't speak the industry's language. No off-the-shelf product understands DMF books, buyback clocks or an EOI/Deposit pipeline.
[ What we built ]
- A sales CRM around the industry's real pipeline. Enquiry → tour → EOI/Deposit → settlement, in the industry's real words
- AI call intelligence: sales calls summarised and logged against the lead automatically, high-confidence updates applied on their own
- Role dashboards with the numbers that actually run the business. Occupancy, pipeline value, DMF book, tasks due
- A buyer-facing Journey portal that walks families through the decision at their pace
- An iOS field app for the team walking village tours
>_ Live across the group today. The system speaks retirement living. "EOI/Deposit", not "closed-won".
Read the kinHome case study →